Brief

Develop a brand and promotional campaign for a new educational TV channel.

Strategies & Solutions

The visual identity for Journale focusses on exploration and outer space. I decided to focus on exploration and outer space as the visual identity for Journale. The main logo has all eight planets circling around the sun (which is next to the ‘e’ in Journale). The various shades of yellow and orange represent enthusiasm, fascination, creativity and wisdom. The fonts chosen complement each other and were chosen for their spacey and youthful appearance. The various colours, fonts and logos are designed to provide branding solutions in a variety of contexts across print, digital and television.

Technical Skills

• Adobe Illustrator: logo creation

• Adobe InDesign: brand book