Brief

Redesign the logo and visual identity for a mother-daughter coaching business.

Strategies & Solutions

A modern serif font was chosen for Janice Williams as the client particularly wanted a distinct curve in the ‘J’ and for the logo to be easily legible. Purple and orange were chosen as the main colours as they represent wisdom, bravery, energy and social communication which are part of the coaching process. The hand icons represent the mother and adult daughter connecting together after attending coaching sessions.

Technical Skills

• Adobe Illustrator: logo creation

• Adobe Photoshop: mockup creation