Brief

Develop a unique and original visual identity for a new bakery. The brand should appeal to hip urban dwellers.

Strategies & Solutions

For this project, I wanted to create a brand that was both a little bit quirky and sophisticated. I decided to create a bakery that also sells succulents for customers to purchase, which is how the name came about. The colours used provide an interesting contrast between the brown crispness of freshly baked bread and the green freshness of plants with some pops of a light blue to add to the cleanness of the brand. Bernard MT Condensed font was used as it represents the solidity of a loaf of bread. Peace Maker Alt was used as a contrast and to take some of the harshness away from that solid font. Tahoma would be used for paragraph text that needs to be clearly readable such as on the menu.

Technical Skills

• Adobe Illustrator: logo and pattern creation

• Adobe InDesign: brand book

• Adobe Photoshop: mockup creation