Brief

Design a label for an alcoholic beverage, ensuring all regulatory requirements are met.

Strategies & Solutions

I chose to a rum bottle, as it is a beverage that I enjoy drinking. Instead of going with the usual rum bottle designs that are often dark and catered towards men, I decided to target my design towards women. The cocktail umbrella illustration symbolises the drinks that are often drunk down by the pool or beach as a means of relaxation. The name Rum Away is a play on words and encourages the customer to forget about their problems for a short time.

Technical Skills

• Adobe Illustrator: umbrella illustration

• Adobe InDesign: label design

• Adobe Photoshop: mockup creation