Brief

Develop a brand identity for Alice’s Kefir yoghurt drink.

Strategies & Solutions

Branding of Alice’s Kefir has a fresh and wholesome feel to it. The rustic and quirky font of Kefir contrasted with the script font for Alice adds to this feel. The colour of the logo is kept in a pastel colour which helps the images of the fruit on each bottle to really stand out. A sans serif handwritten font was used for all other text and the back label of the bottle, as this contributes to the homely and wholesome feel of the bottle.

Technical Skills

• Adobe Illustrator: front label design

• Adobe InDesign: back label design

• Adobe Photoshop: mockup creation